Fast fashion is a HUGE business in the UK. We purchase more clothes per person than any other country in Europe. But, what is ‘fast fashion’ and how can we eliminate it?
Back in the day, clothes shopping was not a common occurrence. People used to purchase what they needed and then went on their merry way. In recent years, clothes became cheaper and easier to produce. In turn, trend cycles sped up, and the world was buying more clothes than they knew what to do with. Instead of a necessity, clothing purchases became more of a statement of money and style.
Fast fashion can be identified as cheap, trendy clothes that resemble styles often worn by celebrities.
How can you spot a fast fashion brand?
Not only is fast fashion not the best for yourself, but it also comes with gigantic environmental impacts. Fast fashion slides in second (only to oil production) as the world’s leading environmental polluter. The industry is responsible for massive amounts of wastewater pollution, landfill trash, and harmful carbon emissions.
Social Impacts of Fast Fashion
In addition to the environmental costs of the fast fashion industry, social impacts are even greater. Unfortunately, unsafe working conditions are very common. Workers in garment factories work long hours at low pay rates. Mental, physical, and even sexual abuse are extremely common in these working environments as well. Garment production is the world’s most labour-intensive industry. Although these companies are providing jobs to people in other countries, they often are underpaid and treated poorly.
Environmental Impacts of Fast Fashion
While creating over one billion garments a year, adding to CO2 emissions to the air, and ruining our environment, the truth is quickly being revealed about these ‘fast fashion’ industries. As mothers, we want the best for our children and that includes clothing products that are not only healthy for them but are healthy for the environment.
Creating and securing a sustainable future for ourselves and the planet is quickly becoming a defining chapter of our times, fast fashion needs to be eliminated and replaced with companies that care for the earth and the people on it!
What are we doing to stop this?
Luckily, the UK is working hard to face the impacts that fast fashion has on our environment. Given the advancement of climate change and biodiversity loss, the UK is committed to reinventing the wheels of the fashion industry. They are working tirelessly to promote and mold companies to models that save resources, minimise plastic pollution, and reduce waste. The UK plans to promote businesses that rely solely on sharing or renting clothes and companies that upcycle or repair them. Some actions they promote to businesses include recovering items customers don’t want to wear anymore, renting clothing to customers, or using subscription services to swap out clothes.
Tiny Leaf Organics - True, Real, Safe Fashion
At Tiny Leaf Organics, we only stock brands that are GOTS certified, or Fair Trade certified. We have curated brands who have ‘sustainability’ and mother earth at the heart of their businesses because it’s at the heart of ours! Our mission is to stock high quality, sustainable clothing from a range of trusted suppliers that suit an array of budgets to allow the ethical clothing market to be more accessible to everyone. Here, we focus on slow fashion - high-quality products that can be passed on from child to child with great materials and classically styled garments.
Some awesome, ethical, and eco-friendly brands we carry are...
Pigeon Organics is an amazing baby wear company that is made of 100% soft organic cotton. Their small number of factories allow them to abide by fair labor practices, making them officially, ILO and GOTS certified. At the base of their company, they also try and minimise their impact on the environment by using renewable resources and donating their extra fabrics or clothing items that go unused. Jane Shepard, the founder of Pigeon Organics aims to constantly love what they are doing, work with people they love, and always have a positive impact on the world.
Sense Organics starts out with a long list of certifications - GOTS, Fair Trade Foundation, and Cruelty-Free and Vegan. Sense Organics works tirelessly to create stylish and life long styles that your little one can hand down for years to come. Sense Organics says ‘from seed to seam’ all of their products are produced organically and with socially responsible methods.
Keep your eye out for our upcoming brand - Lucy & Sam - on our website. Lucy & Sam is an organic and all-natural fashion brand for babies and toddlers that is 100% GOTS certified. Their dyers and weavers only use AZO free, natural dyes that avoid nasty chemicals, their factories recycle their rainwater, and solar power is used wherever possible.
Join millions of parents switching to organic, natural, and eco-friendly clothing. Join Tiny Leaf Organics and say ‘NO’ to fast fashion!